Companies in the top quartile of employee engagement see 21% higher profitability than those in the bottom. That’s not a rounding error. That’s a competitive advantage.

Here’s the thing: Your employees are your most important audience. If you want a message to stick — whether it’s a new strategy, a shift in direction or a cultural change — you need to sell it.

Yes, change is hard. Also, the sky is blue, and I want a side of ranch with my pizza. Now, what are you going to do to make this change easier?

Companies that build modern, flexible work environments will retain top talent, reduce turnover and attract future-ready professionals. Those who don’t? They’ll spend a fortune trying to recover what they lost.

The best insights don’t always come from the top; they come from the people living the change every day. Your boots-on-the-ground contributors? They’re not obstacles. They’re advisors.

Your employees are tired of surveys. We’re talking full-on feedback fatigue. Because too many companies treat surveys as checkboxes — not a meaningful part of their employee engagement strategy.

The more I think about it, the more ridiculous this phrase sounds. You might as well say, “I’m in front of you, existing.” Of course you hear them — you don’t really have a choice if you’re within earshot.